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Elevating Gold to the Digital World

What is Matador Network?

Inspired by the lackluster gold industry as it is today, the Matador Network aims to revolutionize the way we buy, sell, and earn from gold. Far from the clunky procedures and processes of the past, the Matador Network provides an easy-to-use, portable, and most importantly, accessible platform.

"Gold gets dug out of the ground in Africa, or someplace. Then we melt it down, dig another hole, bury it again and pay people to stand around guarding it. It has no utility. Anyone watching from Mars would be scratching their head."
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Warren Buffett

CEO, Berkshire Hathaway

"Gold is money. Everything else is credit."
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J.P Morgan

Founder, J.P. Morgan & Co.

"Until government administrators can so identify the interests of government with those of the people and refrain from defrauding the masses through the device of currency depreciation for the sake of remaining in office, the wiser ones will prefer to keep as much of their wealth in the most stable and marketable forms possible — forms which only the precious metals provide."

Elgin Groseclose


"If ever there was an area in which to do the exact opposite of that which government and the media urge you to do, that area is the purchasing of gold."
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Robert Ringer

American entrepreneur & author

"I like gold because it is a stabilizer; it is an insurance policy."
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Kevin O'Leary

Canadian businessman & author

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The gold market today

Despite technological advances and the rise of internet usership, the gold industry is the same today as it was 25 years ago. As one of the most stable asset classes, historically and globally, gold faces several challenges as we head further into the 21st century, and beyond.

Lacking Transparency

As it stands, the global gold market lacks oversight.

  • It is extremely challenging for investors to certify the location and even the existence of physical gold.
  • The paper gold market is excessively larger than the physical gold market, causing discrepancies between supply and demand.
  • As of 2021, almost all gold traded in London was unallocated and without legal title, making it easier to trade, but also raising concerns about legitimacy and transparency.

Shrouded in Secrecy

This lack of certification and transparency has created an alarming amount of industry secrecy.

  • Minimal data on outstanding gold deposits/loans.
  • Minimal data on allocated and un-allocated gold.
  • Minimal data on gold reserves at central banks.
  • Minimal data on physical shipments of gold.

Losing Its Luster

Over the last two decades, gold has had sub-optimal returns when compared to equity markets.

  • More worrisome is that gold is losing its luster as other stores of value (such as cryptocurrencies) are becoming more mainstream.
  • A growing number of retail and institutional investors are beginning to allocate assets to cryptocurrencies instead of gold.

The Global Gold Market Needs a revolution

Now or never, it's time to elevate gold to the digital world.

About Matador

A Platform for MODERNIZING Gold

Matador enables a company to effortlessly convert and monitor their gold digitally, providing 24/7 access to the gold market.


All physical gold underpinning the Matador Network will be custodied at a distributed network of MATADOR-certified vaults.

The gold will trade on Matador’s platform – enabling users to earn loyalty points via their gold holdings.


Matador Network’s infrastructure eliminates costly, unnecessary transactional fees for the user.

With flexible payment terms and fewer fees, gold is being democratized and available to users of wider geographic, demographic, and financial backgrounds.


Your data is stored safely under SSL encryption for protection of your personal and financial details, while all Matador gold is stored securely at a network of certified vaults (including the Royal Canadian Mint) for protection of your physical assets. 

Login from anywhere you are to track holdings with up-to-the-minute analysis features.

Gold in a Digital World

Why Modernize gold?

Consumers are used to innovation in nearly every area where they spend and invest.  Bringing gold to the modern-era helps it keep up with the rest of technological innovation.

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Acquire gold on the Matador Network with versatile financing options, opening up the market to new and diverse buyers.

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Portability and increased accessibility

Interacting with gold on our platform provides market access to buyers and sellers 24/7/365 with built-in storage alternatives.


Digitizing gold allows greater transparency into the specific location of the a user’s gold, right down to the specific vault.

The Matador Network

How the process works


Effortless Onboarding

A corporate gold owner will log into the Matador Network to list their gold holdings on the Matador platform. No technical skills required.


The technology "Gold Standard"

The user’s gold can now be used on the Matador Network – and is certified to be backed 1:1 with actual physical precious metals making them ‘as good as gold’.


Utilize your Gold

Consumers can buy or sell gold on Matador, enabling them to earn through Matador’s industry-leading loyalty program.


Executive Team

We've assembled an experienced executive team with a wealth of technology, gold industry, and finance leadership.

Deven Soni
Deven Soni
Chief Executive Officer

Deven Soni is an experienced operations executive and investor. He spent several years as a technology-focused investor at Goldman Sachs and Highland Capital Partners where he invested over $200mm in technology growth and venture deals as aprivate equity investor. Deven has deep experience with asset digitization, co-founded Wired Investors, a tech-focused buyout firm that acquired 12 businesses between2015-2017.

Andrew Almeida
Andrew Almeida
Chief Financial Officer

Andrew Almeida is an experienced portfolio manager, entrepreneur, and CFA charterholder.

His career extends over 13 years working across financial services at firms including: JPMorgan, Advisors Asset Management, and City National Bank where he served as Associate Portfolio Manager on $1.25 Billion of multi-asset class portfolios.

Nigel Holmes
Nigel Holmes
VP, Business Development

Mr. Nigel Holmes is a co-founder of the the WIN Fund, a follow-on fund for Canada’s most successful Venture Fund, Summer Hill Ventures. Formerly, Nigel worked as a banker with GMP securities, as well as  hedge fund investment analyst and corporate development executive with Galileo and US Global Investors. In addition, he worked as a corporate development executive with Scribble, and Brass Real Estate. As a capital allocator, Nigel was a seed investor into Hive Blockchain, Hut 8, Abaxx Technologies, Base Carbon, and

Addison Cameron-Huff
Addison Cameron-Huff
Product and Legal Lead

Addison Cameron-Huff is a programmer turned lawyer who’s been working in the blockchain industry for the better part of a decade. As product counsel he has assisted many Canadian and international businesses in bringing new products to market. His commercial drafting work has been used by companies that have served millions of Canadians. Beginning with his role in Ethereum as legal counsel back in 2014, and continuing today with some of the largest players in the cryptocurrency industry, Addison is a highly sought after lawyer who combines business, technical, and legal knowledge to reduce risk, grow businesses, and ensure long-term competitiveness.

Ryan Mueller
Ryan Mueller
Chief Compliance Officer

Ryan has been active in online payments for 18 years with the majority of that time spent in an investigative/risk management role.He has been a customer service representative and has managed entire call centers with employees in customer services/fraud/collections/investigations roles to name a few.He is very familiar with online commerce specifically in the high-risk environment. with extensive experience in high-risk merchant account provision, placement, and sales as well.

Henry Chen
Henry Chen
Chief Marketing Officer

Henry has a decade of leadership experience in tech, including serving as Chief Marketing Officer at Summit Maker, REsimpli, and now Matador. Henry is also the owner of Cactus Marketing, a digital marketing agency that specializes in helping tech startups reach their first $1 million (USD) annual recurring revenue goal.

Board of Directors

We've assembled an experienced executive team with a wealth of technology, DeFi, and crypto knowledge

Deven Soni
Deven Soni

Deven is an experienced operations executive and investor. He spent several years as a technology-focused investor at Goldman Sachs and Highland Capital Partners where he invested over $200mm in technology growth and venture deals as a private equity investor. Deven has acquired and helped scale over 20 successful companies as a co-founder of Wired Investors (a tech-focused buyout fund), Snowball Industries (a home-services focused holding company) and Acquira (an incubator focused on business acquisitions).  He’s also an active digital asset investor and helped launch as its founding COO and CIO.

Donato Sferra
Donato Sferra

Donato serves as co-founder of Hillcrest Merchant Partners, and has significant experience in M&A, hostile defense and fairness opinions. He has an extensive background in the financial services industry spanning approximately 20 years, including five years at Dundee Capital Markets, first as Director of Institutional Sales, then as Co-Head of Investment Banking.

Donato was an advisor in the merger of the four public companies in what was the restart of Osisko Mining. An early mover into the Cannabis industry, Donato took Bedrocan Canada public (the second LP to go public in Canada). Donato has advised on the first two major transactions in the Cannabis space, most recently advising Canopy Growth Corp. on the $430MM acquisition of Mettrum and prior to that, advising Bedrocan on the sale to Tweed resulting in the creation of Canopy Growth and “the house of brands” strategy.

Andrew Kiguel
Andrew Kiguel
Advisory Board Member

Andrew is a co-founder of, the primary Canadian blockchain technology resource, providing investors with secure ways to invest in cryptocurrencies ranging from decentralized finance (DeFi) to non-fungible tokens (NFTs). Andrew has a diverse background, having worked in investment banking for over 20 years with a special concentration in technology and real estate. His experience also includes successful executive leadership experience within entrepreneurial, corporate governance, and capital markets.

Richard Murphy
Richard Murphy

President, CEO and Director of Manitou Gold Inc., a TSXV listed gold explorer.  Mr. Murphy has 25 years of experience as a Senior Geologist, President and CEO of a number of TSX and TSX-V listed companies.

He has successfully completed multiple IPOs, financings, acquisitions and divestitures with these companies.

Dave Forestell
Dave Forestell
Advisory Board Member

Dave Forestell serves as Vice President, Stakeholder Relations (Canada) for TC Energy. Previously, Dave served as Vice President, International Corporate and Commercial Banking and as Vice President, Office of the President and CEO at Scotiabank. He has held senior positions in government and the private sector. He worked overseas in Chile and Venezuela and speaks fluent Spanish. While in Chile, Dave led corporate affairs and corporate social responsibility for several mining projects and served as Chair of a Joint Venture Board of Directors. Dave is Chair of Board of Directors of iGaming Ontario Board and cross-appointed to the Board of Directors of the Alcohol and Gaming Commission of Ontario. He is currently serving on the Board of Governors for the Ontario College of Art and Design University. Mr. Forestell obtained his B.A. and LLB from Western University.

Darius Eghdami
Darius Eghdami
Advisory Board Member

As the President of FansUnite, Darius has ushered in a new era for the sports and entertainment company. The FansUnite technology platform is already a global leader in gaming, currently providing a broad range of betting technology solutions for regulated sports, esports, and casinos globally. Beyond FansUnite, Darius’ work as CEO of Block X Capital (now Brand X Lifestyle) stands out as an example of his leadership and technical expertise. Before its merger with CBIO Brand Development, Block X Capital was a primary investor in many early to mid-stage blockchain and emerging technology companies.